Privacy Policy
Last Updated: January 2026
Face of Chemistry ("we," "us," "our," or "Company") operates faceofchemistry.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on reviewing and recommending the top 50 betting sites in the UK.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or sign up for communications, we may collect your name, email address, and any other details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referral source, and pages visited through server logs.
- Cookie Data: We collect information through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: We track how you interact with our Website, including time spent on pages, links clicked, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- To conduct analytics and understand Website performance and user behaviour.
- To track affiliate referrals and commissions from casino and betting site partners.
- To improve and optimise Website content, functionality, and user experience.
- To send you marketing communications, newsletters, and promotional content (with your consent).
- To comply with legal obligations and prevent fraudulent activity.
- To respond to your enquiries and provide customer support.
Cookie Policy
Our Website uses cookies to enhance your experience. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to betting sites and casino partners for commission purposes.
- Marketing Cookies: Used for retargeting and personalised advertising.
Cookie Opt-Out: You can control cookie preferences through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly recommend reviewing the privacy policies of any third-party websites before providing your personal information. Your use of third-party sites is at your own risk and governed by their terms and policies.
Your Rights
Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: You can request limitation of how we use your data.
- Right to Data Portability: You can request your data in a structured, portable format.
- Right to Object: You can object to processing of your data for marketing or analytics purposes.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for 12-24 months. Affiliate tracking data is retained for the duration of our partnership agreements. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us at:
Email: privacy@faceofchemistry.com
We will respond to your request within 30 days, or as required by applicable data protection law.